Ocean Engine Unveils AI Marketing Platform Integrating Strategy, Creation, and Placement

Domestic artificial intelligence (AI) marketing tools are rapidly advancing, with new platforms emerging to streamline workflows and automate content generation. What once required weeks of planning can now be executed in minutes, from viral content conceptualization to precise audience targeting. This shift is occurring in a global AI marketing market projected to reach $66.9 billion.

Abstract visualization of data streams converging on a target, representing rapid content targeting.

Recently, short-form video platforms have showcased innovative marketing campaigns. One example is the micro-drama "Partners in the Great Ming Dynasty's Heavenly Creations," which gained rapid popularity. This production ingeniously linked the historical text "Tiangong Kaiwu" with modern Chinese new energy vehicles, subtly embedding the Hongqi Tiangong brand. This content-driven approach targets enthusiasts of Chinese culture and automotive fans, fostering emotional brand resonance during the viewing experience.

Hand interacting with a holographic interface showing marketing analytics, symbolizing AI's role.

AI's Evolving Role in Brand Strategy

The marketing landscape in 2026 differs significantly from previous years. Traditional approaches, involving extensive consumer research, strategy proposals, influencer selection, and campaign execution over several months, often struggle to quantify their impact on business growth or audience engagement.

A primary challenge in brand marketing has been the fragmentation of AI tools. While individual AI-powered solutions exist for insights, influencer matching, advertising, and data dashboards, they often lack interoperability, preventing brands from achieving a cohesive, end-to-end strategy. Concurrently, consumer attention has become highly fragmented. A WPP report indicates that over 78% of users post on social media, making it difficult for brands to penetrate niche segments effectively. The AlixPartners "2025 China Consumer Survey" notes that a typical beauty consumer engages with over seven information touchpoints before purchasing, nearly double the figure from five years prior.

Fragmented digital screens showing various marketing tools, illustrating tool fragmentation.

In response to these complexities, Ocean Engine launched its "PinXingYun AI Marketing New Mode." This platform aims to move beyond single-point AI tools to offer an integrated, AI-driven solution that spans the entire brand marketing process.

Integrating AI Across the Marketing Chain

PinXingYun AI distinguishes itself by unifying its Brand Advertising, Xingtu, and YunTu components. This integration creates a closed-loop system for data flow, encompassing insight generation, content creation, ad placement, and project review.

YunTu AiMars: Strategic Insights

Many brands historically base marketing strategies on "experience + intuition." PinXingYun AI's strategy engine, YunTu AiMars, transforms data into actionable strategies. It leverages brands' accumulated data on YunTu, combined with an official commercial knowledge base, and integrates large language models with YunTu's proprietary commercial data. Brands input their marketing goals, and YunTu AiMars generates "inspiration insights" and "marketing scenario" solutions, detailing content categories, viral elements, and target audience preferences. This process, which traditionally took weeks, can now be completed in minutes. The AI provides tailored recommendations based on historical data, industry characteristics, and market trends, moving beyond generic advice to offer specific guidance.

Tablet displaying AI-generated marketing insights and scenarios, with a hand pointing.

AI-Powered Content Creation

Content creation often represents a significant bottleneck in marketing due to its labor-intensive and creativity-dependent nature. PinXingYun AI addresses this by providing AI support for brands, influencers, and users. The core tool in this segment is XiaoXing AI on the Xingtu platform, a marketing AI Agent that manages the entire content creation chain. It connects strategy output with influencer matching, outreach, creative execution, and campaign review.

XiaoXing AI leverages daily content mining of over 5 million items and search data analysis of over 1 billion items to identify trends, generate viral content plans, and recommend influencers. It also streamlines influencer collaboration, reducing negotiation times from weeks to a shorter period. For content production, it automatically generates scripts based on platform trends and influencer styles and pre-screens for compliance risks. One skincare brand using XiaoXing AI improved influencer selection efficiency by 50% and achieved a 14% video completion rate for content strategies.

Marketing team collaborating around a screen showing AI-generated content and influencer data.

Tools like Seedance 2.0 enable "one-click script-to-film" production, compressing weeks of work into hours. This technology can transform brand selling points and memes into viral content with visuals and humor. For instance, an advertisement for Guming Coffee generated by this system humorously integrated historical figures like Newton and Van Gogh. Additionally, users can co-create brand content through "All-People Tasks" using customized AIGC, AI painting, and AI flash implants. Official Douyin data shows a 91% year-on-year surge in AIGC submissions and an 83% increase in playback volume, indicating AI content's growing role in traffic generation.

Precision Ad Placement

PinXingYun AI addresses concerns about ad placement effectiveness through three key features. First, "ZhiYi (AI-powered brushing)" uses AI to understand user behavior and potential consumption intentions, customizing follow-up strategies and achieving up to 70% post-placement scenario penetration. Second, "AI Audience Intelligent Placement" provides full-domain user insights. Brands input product information and marketing goals, and the AI automatically formulates strategies, generates audience packages, and launches campaigns.

Finally, PinXingYun AI leverages its short-drama marketing matrix. "AI Placement" can seamlessly insert or replace brand products by intelligently recognizing scenes, enabling efficient reshoots. The "Drama Explodes, Then Invest" model reduces costs and risks by 80%. This can be combined with "AI X Drama Clickable" to place ads at key plot highlights, maximizing traffic. For example, a milk powder brand was integrated into the short drama "Tyrant Stunned! Little Princess Refuses to Drink Breast Milk!" "AI Creative · Mini Theater" generates additional content purely with AI, allowing brands to become plot characters and leverage popular dramas. The platform also offers AI interactive ads, such as celebrity letters and calls, and AI Agent interactive ads with intelligent dialogue assistants, enabling real-time interaction between users and "brand avatars."

Control room screens showing AI-powered ad placement in a video and real-time audience data.

Intelligent Project Review

PinXingYun AI's review system, YunTu AiMars's "Intelligent Data Query," allows marketers to ask questions in natural language about campaign reach, conversion rates, and content performance. The AI extracts key metrics from the YunTu database, providing clear insights and attribution analysis without requiring SQL knowledge or understanding of data models. This creates a closed loop where insights inform creation, placement, and review, with data from each campaign feeding into future decisions.

The Foundation of PinXingYun AI

PinXingYun AI's ability to integrate the entire marketing chain is supported by three core capabilities. First, its exclusive ecosystem advantage stems from Douyin's extensive user base, with over 600 million daily active users and 900 million monthly active users, providing rich data on content consumption, social interaction, and purchase decisions. This high-quality data is crucial for effective model training.

Second, Ocean Engine's technical strength involves deeply integrating platform large models with commercial data through an AI Agent architecture, creating an intelligent closed loop from user identification to content generation. YunTu AiMars uses Retrieval Augmented Generation (RAG) technology, allowing the AI to access real-time commercial databases in addition to pre-trained knowledge, ensuring strategies are grounded in commercial realities.

Third, the systemic synergy of Brand Advertising, Xingtu, and YunTu creates a compounding effect where the combined value exceeds the sum of individual parts. YunTu acts as the "brain" for insights, Xingtu handles "creation" and influencer matching, and Brand Advertising ensures precise "reach." This deep integration across data, strategy, and execution layers is a result of Ocean Engine's long-term investment in brand marketing.

Three interconnected glowing spheres symbolizing Brand Advertising, Xingtu, and YunTu synergy.

Industry-Level AI Implementation

The broader AI industry frequently discusses the practical implementation of AI. In AI marketing, while numerous single-point tools exist for tasks like AI copywriting or video editing, industry-level implementation often faces challenges such as data silos, lack of tool collaboration, and difficulty attributing effects. China's AI marketing market is projected to reach 66.9 billion yuan by 2025, with a compound annual growth rate of 26.2%.

PinXingYun AI offers a model for industry-level AI implementation by focusing on comprehensive integration rather than isolated tools. It positions AI as an "operating system" for the marketing workflow, permeating the entire process of insight, creation, placement, and review. The platform emphasizes rooting AI in real commercial data, binding large models with the Douyin ecosystem's commercial data to ensure strategies are data-supported and implementable. The ultimate goal is not to replace human roles but to automate repetitive tasks, allowing marketing teams to focus on strategic decisions and value creation. This approach has implications beyond marketing, offering a blueprint for AI implementation across various industries.

Abstract digital network symbolizing AI as an operating system for marketing workflows.

AI as a Brand's "Symbiotic Brain"

PinXingYun AI's development points toward a future where AI acts as a "symbiotic brain" for brands. This intelligent partner continuously observes user needs, iteratively updates marketing strategies, understands content-audience matching, and optimizes placement efficiency. In this vision, brand-user communication evolves into a dynamic, two-way dialogue, with strategies refined through continuous insights, content resonating through deep understanding, and stronger brand-user relationships built on genuine interaction.

While full industrialization of any technology requires time and refinement, the trajectory for brand marketing is clear: a comprehensive integration of AI. This integration promises to transform brand marketing from intuitive decision-making to data-driven reasoning, and from manual efforts to intelligent collaboration, ultimately simplifying decisions and enhancing growth certainty. This future, as envisioned by PinXingYun AI, may be closer than anticipated.